The History of the Livestrong Bracelet

Written by Michele Wheat

Lance Armstrong, an American professional cyclist and cancer survivor founded the Lance Armstrong foundation. Its goal was to raise awareness and funds for cancer and it exceeded expectations.

The foundation started in 1997 and a few years later in 2004 the awareness took off from a simple small item, a wristband. This wristband is known as the iconic yellow 2000’s Livestrong bracelets that were developed by Nike and its advertising agency, Weiden + Kennedy.

What is a Livestrong bracelet?

Livestrong bracelets are yellow silicone wristbands that say “Livestrong” on them. They were created specifically for fundraising purposes for cancer research, however, as time went on, they became very popular to where people were wearing them for fashionable reasons. They had no idea this simple $1 wristband would become so iconic to where you would see them everywhere.

How many Livestrong bracelets were sold?

This item was very popular and definitely exceeded expectations, selling 80 million wristbands and generating $100 million in donations for cancer survivors.

This led to other charitable organizations creating awareness wristbands because they knew how impactful they can be. And even businesses hopped on the trend for advertising purposes by adding their logo to wristbands.

Silicone wristbands are an affordable item bought in bulk that go a long way as you can tell by the Livestrong story. They’re long lasting so people will keep your organization or brand in mind for years after the wristband is given to them. Wristband Resources lets you customize your own silicone wristbands for this reason. With a ton of features, you will be able to create a unique design that no one has seen before.

Each cause has a different color that it is known for. So, depending on the cause you want to raise awareness for, we have the color for you to do so. To learn more specifically about cancer awareness and which color represents which cancer, click here.  

How Can I support Livestrong?

While Nike has severed ties in 2013 due to Lance’s doping scandal, you can still purchase these wristbands directly from the foundation’s website! You can also participate in any number of events hosted by the Livestrong organization!