RFID Wristbands for Music Festivals – 6 Benefits
RFID wristbands have been a game-changer for all sorts of events, especially music festivals. RFID, which stands for Radio Frequency Identification, is a technology that uses radio waves to automatically identify people and things through a chip within an object. These RFID chips are placed within wristbands, and allow you to understand your audience on a new level. Because it is so common for an attendee to purchase tickets online for both themselves and their friends and family, you miss out on valuable data collection. With RFID wristbands, guests are incentivized to register their wristbands to enjoy the conveniences of the technology, thus allowing you to better market future events and experiences within the music festival. In this article, we will discuss six other benefits of RFID wristbands for music festivals.
#1: Enhanced Insights
RFID technology gives you data insights into the foot traffic and behavior of your attendees. This is especially helpful if your music festival lasts multiple days. By collecting data on where your attendees are moving and which actions they are taking (getting refreshments, buying merchandise, exiting the event, re-entering, etc.), you can continue to optimize the placement of entrances, concession stands, booths, and more. You can also use this data to determine which attractions are the most popular and make improvements for next year.
#2: Reduce Fraud
RFID chips give you the tools to uniquely identify each of your attendees, making it nearly impossible to counterfeit. Should an attendee lose their wristband, you can quickly deactivate their wristband and issue a new one before any fraudulent activity can occur. Easy as cake!
#3: Increased Engagement
RFID technology opens up a new realm of possible ways to engage your attendees at your music festival. For your event sponsors, attendees can engage with brands almost effortlessly. With a simple tap of their wristband, attendees can enter raffles, join competitions, and more. Your sponsors can collect data from your attendees in a way that is not intrusive and takes minimal effort.
Your attendees can also use their RFID wristbands to engage with your on-site attractions. For instance, here in Milwaukee, we host Summerfest, which is an enormous music festival that takes place at a 75-acre park. With RFID technology, attendees can scan their wristbands to take a ride on the Skyglider, a ski lift that gives riders an aerial view of the festival grounds.
#4: Go Cashless
RFID wristbands for music festivals can be used to make purchases at the event. Instead of having to wait in line at an ATM, or swiping their card to buy food and drinks, attendees can simply add their payment information to their RFID tag before the event. This ensures that the concession lines move quickly and nobody has to worry about missing their favorite performers.
#5: Reduce Lines
Nobody enjoys waiting in line, let alone a bunch of eager guests at your music festival. To add value to their experience, make sure the process of getting into your event is quick and easy. Using RFID technology, attendees must only scan their wristband over a sensor to enter. Not only that, but RFID technology can handle re-entry for multi-day events. And if you have multiple entry stations for your music festival, RFID can manage this with ease. This makes the job of your security team much easier as there will no longer be a need for equipment training. When scanned, green means go and red means stop. This reduces the number of security staff needed at each gate, which saves you money.
#6: Better Customer Support
RFID technology gives your staff the tools to quickly resolve customer service requests. Using handheld devices, staff can very quickly look up RFID wristbands and take action to resolve any issues customers might be having. RFID gives your staff the tools to quickly resolve problems, which ensures that your guests have a great experience and come back next year.
Interested in learning more about how RFID wristbands for music festivals can provide unparallel value for your attendees, be sure to send us a chat using the “chat now” button in the bottom right corner of your screen. And to get a quote for your next event, fill out the form below.