Marketing Wristbands: Enhance Your Brand with Silicone Bracelets
There are lots of organizations that utilize branded merchandise to draw awareness. The first to come to mind are most likely nonprofit organizations and charities. One of the most notable campaigns is the Livestrong campaign, which aimed to raise money to improve the lives of those affected by cancer. But did you know that many businesses are using custom silicone wristbands to promote their brands? It’s true. You name it: sports teams, breweries, automobile brands, cruise lines. They are all using silicone bracelets. Heck, even we use them. In this article, we will discuss how you can use marketing wristbands to promote your business.
Benefits of Marketing Wristbands
Foster Good Relationships
Microsoft does a great job of using freebies as a way to promote its products and brand. It seems they also have a sweet tooth. They teamed up with a local ice cream shop to create a new flavor of ice cream that was given away for free on the day of the Windows 11 launch. This fostered a good relationship with potential users in the New York City area. You don’t need to go so far to create a new ice cream flavor. The next time you land a big client, consider sending them a gift and include some free wristbands for everyone. They will love it!
Get Your Name Out There
Trade shows and career fairs are notorious for free branded merchandise. Pizza cutters, pocket notebooks, stress balls, and other knick-knacks are frequently handed out at booths. The problem with these items is that they don’t get the same exposure as something that is always on your wrist. Something like, dare I say, a silicone bracelet. The next time your business holds a booth at an event, consider marketing wristbands as a free giveaway.
Define Your Brand
Your brand is important to your business. You want people to associate different colors, fonts, and slogans with your business. For instance, if you own an auto repair shop, you want to foster trust and optimism. Therefore, you might choose the colors blue and yellow to represent your brand. Maybe you want to be known for your fast service and fair pricing. Guess what! You can have your slogan and logo added to your wristbands with the colors you think best represent your brand. It is that simple to portray your brand with marketing wristbands.
Silicone Bracelet Marketing Strategies
Here in Wisconsin, we love our Milwaukee Brewers. Some of the most fun games to attend are theme nights where they give away fun merchandise as soon as you enter the stadium. Items like t-shirts, bobbleheads, beer mugs, and hats are given to every guest and are always sponsored by a brand. If you are considering a sponsorship branding strategy using a low-cost item with the potential to reach a large audience, look no further than silicone bracelets.
Odds are, you may have experienced Interactive Marketing at an event and not even know you were being marketed to. Interactive marketing is a marketing strategy that includes social interaction with a brand. Music festivals are notorious for this. Perhaps the most common example is to play some type of game—plinko, spin-the-wheel, pick a duck—and win a prize. Why not customize some sharp-looking silicone bracelets to use as your next prize?
It is true that people hate junk mail and are quick to discard it. People are also naturally curious; if they feel something besides another boring ad inside an envelope, they will probably open it. One strategy is to place a free branded silicone bracelet in the envelope with a unique and enticing message or offer. Back to the auto shop example, you could drive new local business by directly mailing an offer for 30% off an oil change. On the bracelet, print your phone number and/or a link where they can schedule their appointment and redeem the offer.
Many people prefer to do business with brands that support good causes. If you own a retail location, you can pick a cause that is important to you and your employees and design wristbands that include both your logo and a supportive message. When you pick a cause, be sure to find out which colors are associated with it. Then, donate the proceeds from the sales to charities or nonprofits that support that same cause. This strategy allows you to reach new people while also making a difference.
Different Styles of Marketing Wristbands
There are many different styles of silicone bracelets that you can use as marketing wristbands. Each style is unique, giving you the power to decide which is best for your branding initiatives.
Debossed silicone wristbands are made with a laser engraver or mold. Your design is sunken into the surface of the silicone band and can be felt. On the other hand, embossed wristbands have the design raised from the surface of the wristband. Wristband Resources™ allows you to personalize your bands by choosing your font, text size, and up to four graphics.
Our printed silicone wristbands are made using silk-screen technology. The way it works is simple. You customize the bracelet to your liking and we print it over the top layer of the band, leaving a smooth, sleek texture.
Ink-injected wristbands combine debossing and printing to create a great wristband. First, we engrave your custom design into the wristband before it gets injected with long-lasting ink. This guarantees that your design will be protected from wearing over time.
Color-coated wristbands are two-toned and fully customizable. The customization gets etched into the exterior layer of the band before being filled with ink matching the interior color of the band. This design displays the text more vividly and adds an artistic touch.
Wristband Resources™ is Here to Help
If you have additional questions or need extra support, please do not hesitate to reach out. You can start a live chat with a representative in the bottom right corner of your screen.
Thanks for reading!